In October 2010, Patrick moved Daoud’s to a larger space and oversaw its complete design. Patrick teamed up with NK newlook, industry leaders in store fixtures and retail store design, to create an environment that communicated the nostalgic sense of the company’s history, while, at the same time, elevating it to the 21st century. Now with its easy-to-shop case displays and the integration of LED lighting technology, customers able to quickly and easily find the jewelry piece of their dreams in this new and rewarding shopping experience.